About
Building retail infrastructure for African markets.
Pharaas is a hardware and software platform for automated retail, built in Nairobi for African operating conditions. We design the cabinet, the dispense mechanism, the payment integration, and the remote-operations software as a single integrated system.
The company sits within a group of operating businesses with two decades of experience deploying and maintaining physical infrastructure across East Africa — telecoms, connectivity, and retail automation.
We are commercially focused. Each deployment is structured to pay back the unit within twelve months under typical operating assumptions, and operators retain full visibility into unit-level economics from day one.
Group companies
The operating businesses behind Pharaas.
Sojaly
Telecommunications infrastructure across East Africa. Network equipment, deployment, and lifecycle operations.
Metrotelinc
Connectivity services and field operations. Installation, maintenance, and service continuity.
Pharaas Shelves
In-store retail automation. Smart shelving and inventory systems for medium-format retailers.
Mission